Jay started his career in 1981 as a licensed insurance agent for the Mutual of Omaha Companies. Jay founded Lifetime Financial Services in 1985 and renamed the Corporation to LFG Inc. DBA Lifetime Financial Group in February 2008. Jay is licensed in Life, Health, and Property, Casualty insurance and has a Series 6, 26 and 63 registered.* He is a member of the National Association of Insurance and Financial Advisors (NAIFA) and a member of the General Agents and Managers Association (GAMA). He is a Qualifying Member of the Million Dollar Round Table.
Jay has three children, Todd, Kristi and Nick and three grandchildren. Jay's outside activities include Past State Chairman for Nebraska USA Wrestling, Assistant Head Wrestling coach at Millard South High School, and Past President, University of Nebraska - Omaha Wrestling Booster club. Jay was inducted into the Nebraska Wrestling Coaches Hall of Fame in June 2015.
Jay was awarded NAFIA Omaha Lifetime Achievement award in 2017.